DanversCARES Recognized for Campaign, Verhoosky to Speak at National Conference
Thomson Communications was recognized for their campaign efforts with DanversCARES at last week's Publicity Club of New England's 2011 Bell Ringer Awards Ceremony in Boston.
DanversCARES was recognized at the Publicity Club of New England's 2011 Bell Ringer Awards Ceremony in Boston last week on behalf of their campaign program with Thomson Communications, a Middleton based strategic communications firm.
The collaboration received recognition for it's "progressive and creative approach." The campaign was created to raise awareness about alcohol access in the home, targeting young teens.
"Danvers is a typical Massachusetts community with a staggering 85 percent of its high school students indicating it is easy/very easy to access alcohol at home,” said David Thomson, president of Thomson Communications, in a prepared statement. “What makes this town different is the presence of DanversCARES and the approach it took to raise awareness of the issue. The results we were able to achieve through this innovative campaign were a direct result of partnering with the dedicated community members that make up the coalition.”
Later this month Jason Verhoosky, the youth program coordinator and community liaison for DanversCARES was selected to present a panel at the Community Anti-Drug Coalitions of American 2011 Mid-Year Training Institute.
Verhoosky, along with three other panelists will be presenting various social media seminars to a national audience in Anaheim, California.
“Jason has become a sought-after presenter for coalitions that want to better understand how they can incorporate and effectively use social media,” said Peg Sallade, Collation Coordinator for DanversCARES. “We are very fortunate that we can tap into Jason’s experience at DanversCARES every day.”