When Ken Greer accidentally clicked a button in his search of franchise opportunities, and an associate put him in touch with Title Boxing Club, he knew he had found something unique.
The North Reading native currently residing Peabody is a former student of entrepreneurial studies, and had been investigating franchise options.
A self described fitness nut, Greer had always lived an active lifestyle, competing in soccer and baseball as a youth, and later, as a runner. Initially, he was simply looking for a brand that had proven success, but was intrigued by the idea he could combine his business acumen with his passion for fitness; Title Boxing was a perfect fit.
Ken Greer’s Title Boxing Club is located at 29 Andover St. (Route 114), in the Grassfields Restaurant Plaza. The franchise is based out of Kansas City, where the the first TITLE Boxing Club fitness center was opened in 2008 by retired professional boxer and promoter Danny Campbell. Greer recalled traveling to Kansas City where he trained with the original owners, and said the experience was amazing.
“I don’t know of any other franchises that bring you out to meet the actual owners, train with them, and get to know the business from their perspective,” he said.
Today, with more than fifty TITLE Boxing Clubs across the country, and with over 350 more franchises sold, Title Boxing Clubs are opening at a rate of two to three a week, according to Greer. The Danvers location is the first such club on the North Shore, and had already sold a hundred memberships before its doors officially opened in December. A North Andover franchise will be opening soon.
With a focus on conditioning, shoulders and core, boxing has been the most predominant form of fitness for over 100 years, and according to Greer, is not a fad like Zumba or P90 because it’s an actual club, with membership, and accountability.
"Boxing has been around longer than virtually any other fitness sport. It's been in the Olympics since 1508, it's not going anywhere," said owner Ken Greer. Knowing that made it an easy decision for Greer to enter into the franchise. "Plus, how cool is it to say you went boxing?"
With the New Year underway, Greer is prepared to help new members with their New Year’s Resolutions with a free New Years Event on Jan. 6, starting at 9 a.m., so folks can check out the facility and meet the trainers before diving into their first complimentary workout.
"It's always scary to start, because its a change. We focus on fitness first in a non-intimidating, clean atmosphere." Ken Greer. “Most of our members are women, and most of them have never boxed before. You don’t have to have any experience with boxing, we have trainers on site to help with form.”
The facility is packed with 64, 100-pound bags, and has a section for free weights, benches, treadmills and TRX training straps, all mostly for warm ups and physical therapy.
"Members are learning a skill here, like kickboxing, Muay Thai, punching, and the correct forms for throws and kick. This is a sweat factory, there's no sitting..." he added.
The Power Hour is Title Boxing Club's claim to fame. Men and women of all ages, fitness and skill levels get to work hard on the heavy bags, with pumping music, and are guaranteed to burn up to 1000 calories. This explosive hour of total body boxing, kickboxing, Muay Thai or Mixed Martial Arts (MMA) is guaranteed to burn fat and inches.
"We have everything you would ever need in a small gym, but its all about the Power Hour where members come in, work hard, burn 1,000 calories, and then they're off for the rest of their day,” claimed Greer.
The club features a boxing ring where members can work with a personal trainer, one on one. "It helps with eye/hand coordination, reaction time and balance. It's good for your brain, because your using both sides of your brain, your legs and core are moving as one, not just separate entities," General Manager Alex Foote explained.
"In the past week we've had a hundred people walk through our door, ninety percent of them never boxed. Everything is done in a controlled way, you don't need any boxing experience... At the end everyone gets their best workout,” Foote stated.
Greer cited innate differences between the Title Boxing Club concept, and the traditional gym. "In a standard gym, it's a self conscious atmosphere, there are mirrors everywhere, and you feel like you’re being looked at- it's no comparison; everyone is here to just work the bags and sweat it out,” he explained before joking, “...here, you can't look away (from the bag), you'll hurt yourself.”
An added benefit are the privileges that come with a Title Boxing Club Membership: Where other franchise gyms often charge a fee to use alternate facilities, Title Boxing Club membership allows for use of any Title Boxing Club in the country.
"Our boxing trainers are backed by titles, and our policy is fitness first, there is never any sparring. Our utmost priority is to help people to reach their fitness goals, and what's even better? We offer a 100 percent money back guarantee - give us 90 days, 3 days a week - if you don't have the results, we refund in full." Greer is clear when he offers that, “Of the 78 gyms (and counting), Title Boxing has never had to pay out.”
Greer said he is committed to customer satisfaction, first and foremost, and guarantees with commitment, members see results. "We don't need 30,000 people to pay the rent, like these other gyms. We want a small, committed group, so we can invest in good trainers. We know every one of our members names, already. If we grow too big, we'll open another one."
There are currently nine certified trainers, and one trainer is assigned per class. All staff are trained and prepared for correct form and to support the class. Classes run 6 a.m.-9 p.m. Monday-Thursday; 6 a.m.-8 p.m. Fridays; 7 a.m.-1 p.m. Saturday, 10 a.m.-1 p.m. Sunday.