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Community Corner

10 Steps to a Successful Social Media Strategy

Curious about social media? Undecided about how or why you might best utilize it in the messaging and overall strategy of your nonprofit? In this presentation, nonprofit professionals will learn how to implement a successful social media strategy in 10 steps. Workshop participants will learn:

  • How nonprofits are using social media to raise money and awareness
  • Tips to engage supporters on social networks
  • How a nonprofit can integrate all communication channels for maximum success
  • Just how much time is required to implement a social media strategy
  • Which channels are right for your organization

Presenter: Julia Campbell, Principal, J Campbell Social Marketing: Marketing With Social Purpose

Julia Claire Campbell received her degree in Journalism & Communications from Boston University and earned a Master in Public Administration from Old Dominion University as well as a Certificate in Nonprofit Management from Tidewater Community College. A Beverly native, a Returned Peace Corps Volunteer, a mother and a social media marketing enthusiast, Julia helps nonprofits and small businesses maximize their impact and accomplish their missions by effectively harnessing the power and potential of online marketing and social media tools. Julia’s clients include local businesses, nonprofit organizations, and universities. She offers one-on-one coaching sessions, group seminars and college courses and writes a twice weekly blog about nonprofits and social media. Julia has been featured on Social Media Today, Business 2 Community, Forbes and The Glass Heel.

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Who should attend: Any nonprofit staff or volunteer responsible for or interested in creating a social media strategy

Level: Beginner and intermediate

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