Emeritus at Cherry Hill Launches The “Shade Brigade” – Help Seniors Stay Cool!

Emeritus at Cherry Hill Launches The “Shade Brigade” –

A Community Outreach Effort to Help Area Seniors Stay Cool

Danvers, MA 7/17/13 – With temperatures rising, many local seniors are finding it hard to stay cool. That’s why Emeritus at Cherry Hill has launched the Shade Brigade to help area seniors who have immediate needs arising from the recent hot weather.  

          “Summer’s heat can be more than simply unpleasant. It can be deadly. And seniors are more susceptible to heat stroke than younger people,” says David Grossberg, executive director for Emeritus at Cherry Hill.  “Because dehydration is more common – and more dangerous – in hot weather, we’re delivering coolers full of water, popsicles, juice, fruit and safety tips on how to stay healthy during hot weather. We’re also ensuring seniors are safe in their homes and providing resources if they need help in staying cool.”

            The Shade Brigade is being launched in communities across the nation as part of Emeritus Senior Living’s “Safely Somewhere” program, ensuring that no matter where a senior lives, they are safe and living a purposeful life. The company’s goal is to reach out to more than 5,000 seniors during the summer months.           

           If you know of a senior in need, please contact Tara Jalbert, Community Relations Director at 978-777-5717 or cherryhill-crd@emeritus.com.