Lorraine Roy to Merge with Bella Sera, Move from Danvers Square Location

Lorraine Roy plans to merge with Bella Sera by the end of the year, meaning Lorraine Roy will leave Danvers Square and move into Bella Sera's store on Route 114.

When Lorraine Roy Women's Appearel leaves Danvers Square at the end of the year, it won’t be going far. Across town, Bella Sera Bridal has bought Lorraine Roy and part of its inventory and plans to keep the name, merging the two stores that will mean a portion of Bella Sera on Route 114 will be called “Lorraine Roy at Bella Sera.” “It will be a store in a store,” said Lisa Almeida, co-owner of Bella Sera Bridal. The merger will be complete on Jan. 1. The two businesses have worked together for the past seven years, at first when Bella Sera was located on Route 114 in Middleton and later when it moved down the road to its current location in a plaza over Giblee's in 2009. “We talked with each other to make sure we did not carry the same …

•  4 Comments
• Photos (3)