Business Spotlight
Boutique Announces New Line Of Casual Chic, With Essay Contest For Moms
Lorraine Roy is hosting a Chic Mom Make-over contest, beginning August 15.
Lorraine Roy Designer Apparel and Bridal Boutique has been a fixture in Danvers square for over 59 years, but owner Jeannie Hennessey wants you to know, “This is not your mother’s bridal store.” Hennessey, who purchased the shop three years ago, has worked tirelessly to appeal to a wider demographic by bringing in fashions from top designers for everyday and career-wear, in addition to the fine formal wear Lorraine Roy has always been known for. “We want you to come in even when you don’t have a wedding to go to," she said. “What we’re trying to do, and I think what we’ve achieved, is to bring the age down to the 45-65 set. These are fashion conscious ladies, who want to come in on a Saturday morning for a fun outfit to wear that night…
