Tuesday, March 5, 2013
McDonalds has received an OK for a new sign closer to the street that the restaurant requested four months after opening in hopes of increasing sales.
The shorter sign closer to the street that McDonalds says will boost sales has been approved at McDonalds on Endicott Street. The approval was granted last week by the Danvers Zoning Board of Appeals. The board did not have a problem with the sign's new location, but did express concerns about the sign's electronic message center on one half. The board set a limit on the electronic message half of the sign, saying that the message can not flash or change and can be changed once a day. At least one board member said the board's permission for the electronic sign could open the door for similar requests for a similar sign from other businesses along the street. The restaurant chain first came before the board last month asking for a new sign…
Shopping carts are sometimes abandoned off store property. Should something be done about it?
City leaders are grappling with a proposed new city ordinance that could fine stores for abadoned shopping carts in that city. Here in Danvers - while not the problem that it is in Salem - shopping carts do get abandoned, especially near the shopping areas along Endicott Street. Teh Salem ordinance is not final and on Monday the Salem News reported that the City Council there wants to hear from business owners before taking a final vote. The ordinance calls for Dpartment of Public Works employees in Salem to collect the abandoned carts and the store can get each cart back for a fee up to $25 o cover the cost of pickup. Does something need to be done about it? If so, what? Does Salem's proposed ordinance make sense? Tell us in the comments.
Wednesday, February 20, 2013
There's a temporary sign up in front of McDonalds on Endicott Street to show the size and location of a proposed new sign that could help slumping sales.
A temporary sign up in front of the McDonalds restaurant on Endicott Streetthis week shows how a new sign might look if it was placed closer to the street - but lower. The temporary sign has been up for the past few days as a way to show members of the Zoning Board of Appeals what the sign would look like if it granted approval. McDonalds has a request before the board for it to approve the move, which would mean a sign the same size as its existing sign would be placed closer to the street, in a spot where a parking space is located now. Restaurant officials told the board last week that the sign is so far back from the street now that drivers have a tough time seeing the sign, and an even harder time seeing the restaurant. The reduced …
Tuesday, February 12, 2013
The newest McDonalds has seen sales fall below projects prompting a request to town officials to have the restaurant's sign moved to a new location to increase visibility.
Since the fourth McDonalds in Danvers opened in November, sales of everything from McMuffins to Big Macs have been so low that management is looking for new ways to increase it. One idea? Move the sign closer to the street and add a message board. The plans were first presented to the Zoning Board of Appeals on Monday night during a meeting at the Senior Center. Board members said they want to see firsthand where the sign will go and how high it will be and have put off a final decision until they see the exact sign location "staked out" at the Endicott Street restaurant. The newest McDonalds in Danvers - the fourth in town - opened in November. When new McDonalds restaurants open, sales are usually high and then settle close to the …
Friday, December 21, 2012
A diesel fuel tank on a truck behind an Endicott Street business was ruptured on Thursday afternoon.
Diesel fuel was stopped before it made it way into a swamp next to Endicott Street on Thursday afternoon. A boxtruck struck some “debris” in the parking lot beyond Bed, Bath and Beyond at 180 Endicott St. before 3 p.m. One of the saddle tanks on the truck was ruptured and the fuel began to leak into the parking lot, said Ed Colletta, a spokesman for the state Department of Environmental Protection, which was called to oversee the cleanup. “There was no impact to catch basins or stormdrains,” Colettta said. A total of 15-20 gallons leaked. The rest of the diesel in the truck’s tanks was pumped out and taken away. When the leak started, the Danvers Fire Department was called and absorbent material was used to keep it out of the swamp behind …
Wednesday, November 28, 2012
The newest McDonalds restaurant in Danvers opened on Monday.
Danvers now has four McDonalds restaurants. The newest location opened last Monday on Endicott Street. It is the second new fast food restaurant to open along the same stretch of Endicott Street in the past year. A Taco Bell replaced a former Midas earlier this year. It is the fourth McDonalds restaurant location in Danvers. There are also McDonalds on Andover Street (Route 114), on High Street and at the Liberty Tree Mall food court. The new location will be open 24 hours a day, the same as the Route 114 and High Street locations. The new restaurant has hired between 45-60 new employees, said Brittany Topham, a McDonalds spokeswoman. The grand opening is scheduled for Friday at 10:30 a.m. with a ribbon cutting. Topham said that a check …
Saturday, October 6, 2012
Taco Bell was the town's most recent addition to the fast food options and another McDonalds is expected soon.
The fourth McDonalds restaurant in Danvers is nearing a grand opening on Endicott Street - the second new fast food restaurant on the road in the past year. It will be added to Taco Bell, which recently opened, plus Burger King and Wendy's. McDonalds is opening at the former site of the Crab House. And for a time there was a proposal to open a Margarita's restaurant on the property, but it was withdrawn. McDonalds is planning a late October or early November opening but an exact date is still in the works, according to McDonalds spokeswoman Courtney Mahoney. Fast food restaurants are often found together in many communities. But are there too many along Endicott Street? If so, what else would you prefer? Tell us in the comments.