Sales Falling Short at New McDonalds, Prompts Request to Move Sign

The newest McDonalds has seen sales fall below projects prompting a request to town officials to have the restaurant's sign moved to a new location to increase visibility.

Since the fourth McDonalds in Danvers opened in November, sales of everything from McMuffins to Big Macs have been so low that management is looking for new ways to increase it. One idea? Move the sign closer to the street and add a message board. The plans were first presented to the Zoning Board of Appeals on Monday night during a meeting at the Senior Center. Board members said they want to see firsthand where the sign will go and how high it will be and have put off a final decision until they see the exact sign location "staked out" at the Endicott Street restaurant. The newest McDonalds in Danvers - the fourth in town - opened in November. When new McDonalds restaurants open, sales are usually high and then settle close to the …

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Jim Smith

2:24 pm on Friday, February 15, 2013

Wayne Marquis is a great Town Manager. I wish that Hamilton/Wenham would follow suit, we would not have so many school budget challenges. Danvers is a thriving well funded town, what's the disconnect ?   more ›