North Shore Nibbles

Restaurant Week Coming Up and a New McDonalds Sign That May Boost Sales Among North Shore Food Buzz

A round up of North Shore restaurant and food news.

When you're looking for a night out and a break from cooking, you might want to know what's new not only where you live, but also in other North Shore communities. Here's our round up of the area's latest food news: Loyal readers of the North Shore Food Buzz might remember a recent item we had about McDonald's — I like to call it "The Scottish Restaurant" — complaining about sales at their fourth Danvers location. They didn't think that the disappointing numbers were because they'd saturated the Big Mac market with four franchises in one town. Instead they fingered their lack of a sign on fast-food-heavy Endicott Street. Well, the sign they wanted has been approved. Danvers Patch has all the details. You don't have to go to Boston to …

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Temporary Sign Shows How McDonald's Visibility Could be Increased

There's a temporary sign up in front of McDonalds on Endicott Street to show the size and location of a proposed new sign that could help slumping sales.

A temporary sign up in front of the McDonalds restaurant on Endicott Streetthis week shows how a new sign might look if it was placed closer to the street - but lower. The temporary sign has been up for the past few days as a way to show members of the Zoning Board of Appeals what the sign would look like if it granted approval. McDonalds has a request before the board for it to approve the move, which would mean a sign the same size as its existing sign would be placed closer to the street, in a spot where a parking space is located now. Restaurant officials told the board last week that the sign is so far back from the street now that drivers have a tough time seeing the sign, and an even harder time seeing the restaurant. The reduced …

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Sales Falling Short at New McDonalds, Prompts Request to Move Sign

The newest McDonalds has seen sales fall below projects prompting a request to town officials to have the restaurant's sign moved to a new location to increase visibility.

Since the fourth McDonalds in Danvers opened in November, sales of everything from McMuffins to Big Macs have been so low that management is looking for new ways to increase it. One idea? Move the sign closer to the street and add a message board. The plans were first presented to the Zoning Board of Appeals on Monday night during a meeting at the Senior Center. Board members said they want to see firsthand where the sign will go and how high it will be and have put off a final decision until they see the exact sign location "staked out" at the Endicott Street restaurant. The newest McDonalds in Danvers - the fourth in town - opened in November. When new McDonalds restaurants open, sales are usually high and then settle close to the …

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Jim Smith

2:24 pm on Friday, February 15, 2013

Wayne Marquis is a great Town Manager. I wish that Hamilton/Wenham would follow suit, we would not have so many school budget challenges. Danvers is a thriving well funded town, what's the disconnect ?   more ›