McDonalds has received an OK for a new sign closer to the street that the restaurant requested four months after opening in hopes of increasing sales.
The shorter sign closer to the street that McDonalds says will boost sales has been approved at McDonalds on Endicott Street. The approval was granted last week by the Danvers Zoning Board of Appeals. The board did not have a problem with the sign's new location, but did express concerns about the sign's electronic message center on one half. The board set a limit on the electronic message half of the sign, saying that the message can not flash or change and can be changed once a day. At least one board member said the board's permission for the electronic sign could open the door for similar requests for a similar sign from other businesses along the street. The restaurant chain first came before the board last month asking for a new sign…
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The newest McDonalds restaurant in Danvers opened on Monday.
Danvers now has four McDonalds restaurants. The newest location opened last Monday on Endicott Street. It is the second new fast food restaurant to open along the same stretch of Endicott Street in the past year. A Taco Bell replaced a former Midas earlier this year. It is the fourth McDonalds restaurant location in Danvers. There are also McDonalds on Andover Street (Route 114), on High Street and at the Liberty Tree Mall food court. The new location will be open 24 hours a day, the same as the Route 114 and High Street locations. The new restaurant has hired between 45-60 new employees, said Brittany Topham, a McDonalds spokeswoman. The grand opening is scheduled for Friday at 10:30 a.m. with a ribbon cutting. Topham said that a check …
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William Joel
8:51 am on Thursday, November 29, 2012
Well since nothing has stuck around (or even opened) in that spot since York Steakhouse closed., we obviously couldn't do way better than McDonalds. I don't like it, but at least it's not a row of abandoned buildings anymore. more ›