'Ferncroft' Gets New Name, New Rooms
The largest hotel in Danvers completed it rebranding last week with the conversion to DoubleTree.
The hotel known to many as the Ferncroft has a new name – DoubleTree by Hilton Boston North Shore. The conversion from CoCo Key Hotel Water Resort to DoubleTree by Hilton Boston North Shore was completed last week, according to Saga Hospitality, the hotel operator for the past five years. “They chose us to stay on and manage the hotel,” said Jim Darter, Sage’s senior vice president of the full-service division. The Lighthouse Group owns the hotel. The plan to convert it from CoCo Key Hotel Water Resort to DoubleTree by Hilton Boston North Shore was announced in January. The hotel was known as the Crowne Plaza Boston North Shore before that, and was longtime known as the Sheraton Ferncroft. It sits atop a hill on Ferncroft Road, just off …
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